Marketing Automation Vendor ClickDimensions Aims For Growth With New Funding from Accel-KKR

Marketing automation and email marketing vendor for the Microsoft Dynamics CRM spaceClickDimensions announced it has received a round of growth equity investment from Accel-KKR.

The new partnership will allow the company to continue its growth while making additional investments in existing products and driving further product innovation in the marketing technology space, the company said in a statement. Terms of the investment were not disclosed.

ClickDimensions CEO John Gravely told MSDynamicsWorld that at least part of the company’s plan is to build out the feature set for enterprise customers and up level the company and brand to the level of a “major player”.

“ClickDimensions is very profitable so we have a strong ability to invest. And competitors have fallen away over the years,” he said.
“With its industry-leading platforms, global client base and experienced management team, ClickDimensions has everything we look for in a partner,” said Fred Sturgis, Managing Director at Accel-KKR. “We look forward to working with the company as they continue to deliver more value to customers and partners within the Microsoft Dynamics ecosystem as well as to small businesses worldwide.”

Source: MSDynamicsworld